The Super Simple SEO Secret Most Businesses Miss | Michael Peggs

SEO is dead.

When it comes to digital marketing, this might be one of the trendiest things to say right now.

The ever-changing digital landscape is usually cited as proof of this, with people claiming that SEO simply "doesn't work" today. The average consumer is just unwilling to believe in anything that doesn't have social proof.

Let's get one thing straight: not all SEO strategies are created equal. Unsophisticated SEO strategies are essentially the search engine equivalent of spam. Keyword stuffing, conspicuous commenting and page swapping are known as "black hat" SEO techniques that will likely get your website banned from Google.

But then there's another kind of SEO strategy in the industry. The kind that enhances the consumer experience by addressing their needs and giving them the answers they're looking for.

That SEO (which we'll just refer to as "sophisticated SEO" from now on) is still very much alive, and just about every business on the planet can benefit from that kind of digital marketing.



While most business owners have a general understanding of SEO strategy, implementing this one particular technique can make your business easier to find than ever before.

Backlinks: The Cornerstone of SEO

Sophisticated SEO is built around the idea that connecting to an audience is no longer about who has the loudest voice. Rather, the focus is on determining what your audience needs and creating a resource for them.

Basic SEO strategy tells us that consumers want the answers to their questions in the shortest amount of time possible. One of the more prominent ways that search engines determine the most reliable sites is by taking a look at how many backlinks your website has.

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A backlink is essentially just a link from someone else's website to your own. Simple, right? Well, it might seem like that at first glance. In reality, determining which backlinks to target is where most businesses struggle.

One of the defining characteristics of an unsophisticated SEO strategy is the inefficient use of backlinks. In fact, a recent study by Moz found that links have one of the strongest associations with higher rankings through search engines. Master the backlink and you'll have quite the advantage in the digital marketplace.



Picking the Best Backlinks

When you're adding backlinks to your site, you should be extremely selective about what ends up on your site. Focus on actually providing tangible value with your links.

Generally speaking, a backlink should be from a reputable, reliable source. Generally speaking, you want to be aiming for authorities in your particular industry. Here's an example: If you're creating an article on building a business, do your best to reach out to venture capitalists, entrepreneurs and start-up bloggers whom your readers will readily identify as influential and ask for a link.

The idea here is to save the average consumer the hassle of putting all this information together. Create a website that accumulates all the critical information about their question and lets them draw their own conclusions. Beyond that, take the time to create a content marketing strategy that attracts backlinks to meaningful content. Visual content marketing, including infographics and videos, is great for entertaining, engaging and educating potential customers.

Outside of only considering what websites and influencers to target for backlinks, ask yourself: are people going to be happy they found my website or upset that they were misled? The moment you try to trick people into coming to your site, your SEO strategy is already on its last leg.

SEO strategies (and backlinking, specifically) are supposed to be about getting your audience the simplest, most informed answer to their question. Never forget that high-quality websites and content get shared organically. Your priority should be creating an environment that supports your audience's growth. The moment you deviate from that mission statement, your SEO strategy will become gimmicky, deceitful and ineffective. Don't sacrifice your long-term growth to be on the first page of Google for a few weeks. SEO is a long-game built on relevant backlinks from reputable sites.

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SEO News Roundup - ClickThrough Marketing Blog



Tom Williams looks at the latest search engine optimisation news, including reports that bait & switch hacking is seeing a comeback, why you should optimise not only your site but all external web properties and what has happened to Googles No Country Redirection feature?

Be Aware of Bait & Switch Hacking

Is your website suddenly ranking for products or services it doesnt offer? Be aware you may be a victim of a bait and switch hack.

Bait and switch hacking has been around for ages, although Google did seem to have beaten the hackers for a while. It has recently returned with a vengeance, especially in the games arena, as Danny Sullivan reported on Search Engine Land.

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Bait and switch hacking is when a hacker gains access to a site and begins publishing pages on topics unrelated to that site downloadable games, for example. The hacker may inject hundreds of pages related to a topic, along with hundreds of links only visible to Google, to manipulate the sites ranking.

When a browser then clicks on the link they are redirected via JavaScript from the hacked site to another one. The hackers earn money off affiliate fees for the click or may gain from ads on the pages they redirect to.

Take Optimisation Beyond Your Site To Succeed

network

network

Dan Bagby explains why optimising your external web properties can help boost your website and your brand strategy in his blog on Search Engine Land.

He recommends optimising your social profiles, your Pinterest board, YouTube channel and Yelp listing to reap quick SEO wins, boost page ranking and elevate your brand authority.

What Happened to Googles NCR?

Google NCR

Google NCR



Have you been trying to search Google.com from outside the US? Google had set up a feature at www.google.com/ncr to allow people to do just that, but it has been reported that this feature is no longer working.

Googles drop of the No Country Redirection has led to complaints from webmasters and speculation that this is another obstacle from Google to prevent non-US searchers searching as if they were in the US. It certainly has similarities to the search location filter Search Engine Landpreviously reported on.

However, Googles John Mueller has taken to Twitter to hint that the NCR service will be returned, so watch this space.

Understanding Googles Quality Rating

Google Search

Google Search

Google published its Search Quality Raters Guidelines in November 2015. At 160 pages, the report has been well received by the SEO community. However, for those overwhelmed by this weighty SEO tome, Brent Carnduff has condensed his learnings into a 15-point SEO Takeaway.

Read his blog on Search Engine Journal to understand what parameters Google, and its raters, look at when judging ranking elements for sites.

He admits content is still king, but that working to be an expert and building your online and offline reputation are also vital to success.

What Blogs did SEO Practitioners Turn To in 2016?

SEO Review 2015

SEO Review 2015

When SEO professionals take to the internet, what are they searching for? Search Engine Land may have the answer with its Top 10 All Things SEO ranking. The chart lists the top 10 SEO columns of 2015, showing what SEO practitioners were most interesting in learning about.



Top of the SEO Pops was Adam Audettes blog on how Googlebot crawls JavaScript, followed by Jim Yus 5 essential SEO techniques to master in 2015, and Trond Lyngbos 10 WordPress SEO Questions.

Algorithm updates, App indexing, YouTube ranking factors and mobile search were also popular reads in 2015.

Read last weeks SEO news roundup: Google Shows Favour to HTTPS

Improve your website for 2016. Discover our 15 best practice technical SEP tips. Download your free Technical SEO Best Practices eBook today.

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Design & Promote Hosts Free SEO For Photographers Seminar At Procam Chicago Camera Store | Reuters

NAPERVILLE, Ill., Oct. 21, 2015 /PRNewswire/ --Design & Promote, an SEO company in Chicago, is offering a free seminar for photographers on November 10, 2015. The seminar will teach photographers how to optimize their images to show up in Google search results.



"SEO for Photographers (Or for anyone that has images on their website)" will be held at ProCam Photo & Video Gear, located at 4300 Westbrook Drive in Aurora, IL from 7-9 p.m. The event is free, but RSVPs are required. The event is not solely for photographers, anyone who uses a lot of images in their web design in Chicago will benefit from attending.

The seminar will be led by Bruce Jones, search engine optimization expert, professional photographer, and CEO of Design & Promote, an SEO firm in Chicago. Bruce will demonstrate how to get website and photo galleries to appear in the top of Google searches and how to convert more visitors into qualified leads when they find those images.

"I have a lot of friends who are photographers, and they think that being number 1 in Google was just because of luck. But it's not, SEO is a science," explained Bruce Jones, CEO of Design & Promote (www.designandpromote.com).

As will be explained during the seminar, a thoughtful approach to SEO (search engine optimization) is the solution to improving online visibility. Most people associate SEO with text, but the same theories apply to images as well.

The seminar will cover:

Think Like Your Customer Competitor Analysis Keyword Research Correct Image Naming & Tagging Where To Use Keywords On Your Website Backlink Building Drip Marketing

To register for "SEO for Photographers (or for anyone that has images on their website)," click here or visit www.designandpromote.com.

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About Design & Promote: Design & Promote is a Chicago search engine optimization (SEO) and integrated marketing company based in Naperville. The company employs web designers, SEO experts, and marketing consultants to help clients create an effective internet presence that converts customers and ranks high within Google and other search engines.

Media Contact

Bruce Jones

Bruce@designandpromote.com

333 S. Wabash St., Suite 2702

Chicago, IL 60604

312-995-7109



http://www.designandpromote.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/design--promote-hosts-free-seo-for-photographers-seminar-at-procam-chicago-camera-store-300163776.html

SOURCE Design & Promote

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Design & Promote Hosts Free SEO For Photographers Seminar At Procam Chicago Camera Store | Reuters

NAPERVILLE, Ill., Oct. 21, 2015 /PRNewswire/ --Design & Promote, an SEO company in Chicago, is offering a free seminar for photographers on November 10, 2015. The seminar will teach photographers how to optimize their images to show up in Google search results.

"SEO for Photographers (Or for anyone that has images on their website)" will be held at ProCam Photo & Video Gear, located at 4300 Westbrook Drive in Aurora, IL from 7-9 p.m. The event is free, but RSVPs are required. The event is not solely for photographers, anyone who uses a lot of images in their web design in Chicago will benefit from attending.

penguin penalty removal

The seminar will be led by Bruce Jones, search engine optimization expert, professional photographer, and CEO of Design & Promote, an SEO firm in Chicago. Bruce will demonstrate how to get website and photo galleries to appear in the top of Google searches and how to convert more visitors into qualified leads when they find those images.



"I have a lot of friends who are photographers, and they think that being number 1 in Google was just because of luck. But it's not, SEO is a science," explained Bruce Jones, CEO of Design & Promote (www.designandpromote.com).

As will be explained during the seminar, a thoughtful approach to SEO (search engine optimization) is the solution to improving online visibility. Most people associate SEO with text, but the same theories apply to images as well.

The seminar will cover:

Think Like Your Customer Competitor Analysis Keyword Research Correct Image Naming & Tagging Where To Use Keywords On Your Website Backlink Building Drip Marketing

To register for "SEO for Photographers (or for anyone that has images on their website)," click here or visit www.designandpromote.com.

About Design & Promote: Design & Promote is a Chicago search engine optimization (SEO) and integrated marketing company based in Naperville. The company employs web designers, SEO experts, and marketing consultants to help clients create an effective internet presence that converts customers and ranks high within Google and other search engines.

Media Contact

Bruce Jones

Bruce@designandpromote.com

333 S. Wabash St., Suite 2702

Chicago, IL 60604

312-995-7109



http://www.designandpromote.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/design--promote-hosts-free-seo-for-photographers-seminar-at-procam-chicago-camera-store-300163776.html

SOURCE Design & Promote

3 Comments

7 Tips To Perfect Your Onsite SEO

When it comes to SEO there a ton of strategies for you to focus on. As a small business owner it can be overwhelming to pick the right place to start. However, the foundation of any effective SEO strategy starts with your website.

This is where youll be sending all of your traffic, so it makes sense to have this aspect completely dialed in. Unfortunately, this is where a lot of SEO strategies fall flat. If youre a small business owner who relies on traffic from the search engines for new leads, then your website must be properly optimized. Any SEO Company in Jacksonville, Fl who doesnt recommend onsite SEO isnt worth working with.



In this post were going to dive into how you can properly optimize your website for the search engines.

1. Optimize Your URLs

The URLs on your website should be simple, and include the keyword youre trying to optimize for. Also, be sure to not include complex words that your users wont be able to remember. Its important to optimize for the search engines and your readers.

2. Include Keywords In Your Titles

One of the most important on-site elements are your title tags. These are the little things marked H1, H2, and H3. The H1 tag is the most important of the tags.

Make sure you include your target keyword as close to the front of the H1 tag as possible.

3. Increase Page Loading Speeds

Page loading is a very big factor in Googles ranking algorithm. If youre looking to see how fast your page actually loads you can use a tool called GTMetrix. This tool will give you a breakdown of how your website stacks up, and what steps you can take to improve its performance.



4. Make Sure Your Site Is Mobile-Optimized

Google made waves with their latest algorithm update that focuses on penalizing sites that arent optimized for the mobile web. Sites that were penalized can actually earn back their rankings, but only if they update their site and make it mobile-friendly.

If youre interested in seeing how well your site is optimized you can run it through Googles Mobile Friendliness Test. This will tell how well each respective page is performing, and fixes you can implement.

5. Add Other Forms Of Media To Your Content

Bounce rate is how long a person stays on your website before hitting the back button. If you have a very high bounce rate, then you wont have very high rankings. To increase the time your visitors spend on your website consider adding different forms of media, including, videos, compelling images, infographics and more.

6. Improve Internal Linking

Having good internal linking allows the search engines to better move through all of the pages of your website. Take a look at Wikipedia to see how internal linking should be done. You dont have to go as far as they do, but try throwing in a few links to older posts, or other pages of your website.

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You can even include keyword links to the pages and posts, which will boost your SEO as well.

7. Include Keywords In The First 100 Words

Make sure you include your target keyword within the first hundred words of your web copy, or blog post. This will tell Google exactly what your website is about. However, make sure you dont overstuff your content with keywords, as this will trigger a red flag.

By ensuring your website is optimized properly youll start to see your rankings increase. This will also help to make your offsite SEO efforts more effective as well. If all of the tips above overwhelm you it can be beneficial to work with a SEO Company Jacksonville, Fl.

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